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"The best a man can get" can get a lot better, says Gilette

The U.S. Proctor & Gamble company's new ad has gone viral, sending out a positive message which addresses the toxic masculinity in society. it urges men to hold themselves and others accountable.gilette_sf.jpg

Watch it here:

The . has proved polarising, with a HUGE amount of push-back from viewers who are unable to shed themselves of the patriarchy which shapes so many of us.

An article from Glamour online states: Those thinking this ad is unfairly attacking men or tarring innocent bystanders with the same brush as those who behave abhorrently, are simply missing the point.

Thank you Gilette for empowering those who are open to receive this message. We salute you.