Since he dropped Thrift Shop back in 2012 Macklemore has essentially cast a love charm on the public.
He's had several numbers to date and has sold millions of records, and for his next trick he's becoming a magician.
Macklemore took to his Instagram to announce a competition to name his next album which will be the "first ever magic rap album."
Taking a leaf out of Neil Patrick Harris' book, Macklemore has been working on the craft for the last few years but it's fair to say this announcement has had the effect of a confundus charm for many.
It'll be very interesting to see what kind of music is featured but if his rap remix of the Red Hot Chilli Pepper's 'Otherside' is anything to go by then the thought of more unusual combo's is exciting!