Instagram is installing a fake news filter

Facebook is on the crackdown for false and fraudulent information going viral on Instagram - adding a brand new "false information" label that hides content in the same way content with violence and nudity. The label will be rolling out over the next month, appearing on stories and users feeds. The content will still be available to view after clicking "See Post" to get there. 

The update is a reaction to the second release of the Senate Intelligence Committee's report on interference with the 2016 US election - the results showing that Instagram was one of the most effective tools used to interfere with results. 

Users attempting to share false information will also be notified that they have been duped - and most importantly - the notification shows why the information is incorrect. Learning is fun! 

Provided by Instagram

Image provided by Instagram

It has been revealed that IG has been working with fact checkers for some time now, however in the past they where far less aggressive. 

"In addition to clearer labels, we’re also working to take faster action to prevent misinformation from going viral, especially given that quality reporting and fact-checking takes time," the company writes. "In many countries, including in the US, if we have signals that a piece of content is false, we temporarily reduce its distribution pending review by a third-party fact-checkers."

Instagram chief Adam Mosseri acknowledged on Twitter last week that Instagram was "still playing catch up" in its fact checking efforts.