A comprehensive road safety education campaign has been launched in an all-out effort to stop deaths on South Coast Roads.
From 2012 to 2016, 33 people lost their lives on our local roads and 320 were seriously injured.
The campaign is designed to target the "yeah but" attitude of excuses many drivers make to justify taking deadly risks like speeding, drink driving and driving tied.
South Coast MP Shelley Hancock says while men are more prone to risky behaviour, we should all try to take a little more care on our roads.
"I watch my grandsons I watch my sons growing up on motorbikes, they are prone to risky behaviour", Ms Hancock said.
"But having said that, I've seen some female drivers who are speeding on the highways worse than ever before I think, so it's not gender separation here", she said.
"Significant safety improvements such as the $1.45 million upgrade along Currarong Road, the $640,000 upgrade of Culburra Road and various intersections along the Princes Highway including at The Wool Road, Jervis Bay Road, Sussex Inlet Road, and Andrews Road are being made to help drive the road toll towards zero and save country lives".